jogê lingerie
moda íntima
Salvador - BA
A Jogê Lingerie cria moda íntima para compartilhar momentos. Da sensualidade dos primeiros flertes, à delicadeza da maternidade.
Neste trabalho, desenvolvemos um projeto de retrofit (reforma rápida e prática, sem mudanças na construção civil), sendo este um projeto de replicação do novo conceito Jogê para pontos de venda. Fachada, forros e paredes foram mantidos, porém novos revestimentos, pinturas, comunicações, mobiliários e expositores foram aplicados e promoveram uma transformação expressiva.
Contribuímos também para agregar inteligência estratégica ao ponto de venda. O estudo do mix de produtos, das comunicações e da identidade da marca resultaram em um aperfeiçoamento do zoneamento e da experiência do consumidor.
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#visualmerchandising #retaildesign #arquiteturadevarejo #arquiteturacomercial #modaintima #jogelingerie